What it means
Victory to Jagannath. The name means lord of the universe.
Where it comes from
At Puri, Jagannath is worshipped with his brother Balabhadra and sister Subhadra. When the three come out on their chariots in the month of Ashadha, hundreds of thousands of people haul the ropes down the Bada Danda calling this out. People say the Rath Yatra is the time the Lord leaves the temple to give darshan to everyone, whoever they are.
How to chant it
Aloud, with everyone.
When: The Rath Yatra in Ashadha, and any time at all.
Try it now
The japa counter opens with this mantra selected and keeps count for you.
Questions people ask
One story says the craftsman made the king promise not to open the doors until he was done. The queen grew anxious and opened them early, and the images stayed as they were. Devotees consider that form complete.