What it means
"Victory to Shri Ram." A call of praise that works as a greeting and as remembrance of Ram, all at once.
Where it comes from
In north Indian villages people greet each other with Jai Shri Ram, or simply Ram Ram. You'll hear it in the Ram Navami processions, at the burning of Ravana on Dussehra, and on Diwali night. In Ayodhya it's practically in the air.
How to chant it
Aloud, and usually together with others. It's customary on taking darshan at a Ram temple.
When: Ram Navami, Dussehra, Diwali, and whenever you visit a Ram temple.
Try it now
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Questions people ask
At heart it's a jayaghosha, a devotional cry of praise. Because Ram's name is in it, devotees also count it as remembering him.